On this eighth day of Zazzling, take a moment to review the royalty settings for your downloadable greeting cards.
When creating products, I often notice that the royalty for the digital download is set higher than the royalty for the printed card. In most cases, this does not make sense because the customer is using their own paper, ink, printer, and other resources to produce the card at home.
Make sure your download royalty is priced fairly and appropriately. A quick adjustment can make the digital option more appealing to customers while still allowing you to earn a reasonable royalty from each sale.
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