This morning I did a simple analysis of my main Zazzle Store, Miss Rhoadie. My goal was to determine my top 10 best selling products, and try to determine why they are best sellers.
My best selling items
The majority of my best selling items are t-shirts. The shirts contain templates for customization (both photo and text), and are for a specific person (mom, dad, grandparent).
Why I believe these t-shirts are best sellers?
I believe these shirts are best sellers for a number of reasons. First they are unique personalized gifts with sentimental value that can be worn for special occasions as well as everyday wear. Secondly, they contain very simple photo and text templates. Third, they are gifts for a specific audience; mom, dad, granddad which is great for SEO. Fourth, these items can be purchased all year long. Fifth, they peak during the holiday season, as well as "mom and dad" themed holidays such as Mother's Day and Father's Day.
My second best selling products
The second best selling products in my store are greeting cards. Similar to the t-shirts, these cards features simple photo and text templates. They are a Mother's Day Card, Father's Day card, and a Birthday Card. The birthday card sells consistently throughout theyear while the other two cards sell around their respective holiday.
Why I believe these greeting cards are best sellers
I believe these greeting cards are best sellers for the same reasons as the t-shirts. First they have sentimental value, these cards are a gift for a specific person on a specific occasion. Second, the cards can be easily customized with photo and text. Third, they are gifts for a specific audience, Mom and Dad. Fourth, one of the best sellers can be sold all year long because it is a birthday card.
My remaining best selling items
The remaining best selling items are my personalized puzzle (with photo and text templates), a personalized text bath towel set, and a personalized birth stats pillow both with customized text templates.
Things that stood out to me
Some of my best selling products hasn't sold in months. Such as my personalized jigsaw puzzle. It actually became a best selling during the covid lockdown from March - June 2020. However, it has not sold in great numbers since then. I conclude that people were purchasing puzzles more because they were stuck indoors. However, now that people are easing out of the house more, I am going to have to specifically target puzzle lovers.
A second item that hasn't sold well is my birth stats pillow. This item hasn't sold since October 2020. It was created September 2017, sold within a month and peaked during the Christmas season from October 2017- January 2018. That is when I saw the highest volume of sells. However, those sells has been scarce since then. I will have to find creative ways to continually keep that item before my target audience.
I also noticed that most of my customers (approximately 80%) are women. And my bestselling products are personalized gifts that women will give to their spouses, parents, children or friends.
Where I need to focus
I need to direct my focus on personalized gifts that women purchase. I will even go through my emails and chat messages that my customers have sent throughout the years to understand their needs better.
I also need to market the best sellers that had slowed down in sales more.
Thank you for reading. I hope you have gotten something especially if you are trying to understand how to better position your brand in the Zazzle Marketplace.
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