Miss Rhoadie's Custom Gifts: Using Zazzle descriptions to market your product

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Tuesday, October 12, 2021

Using Zazzle descriptions to market your product

A marketing tip that has been very useful for me is adding a "gift giving idea" writeup to my product description.  Sometimes when designing products I try to imagine how my customer would use them.  For example take this shirt below.



This shirt has been in the Zazzle marketplace for a couple of years.  However, I want to increase sales this holiday season, in particular bulk sales.  I did not want a customer to order just one, but several.  So I thought of adding a sentence to my description that this shirt would be great for family holiday photoshoots.  As a selling point, I also mentioned that this item can be personalized to feature photos and text.  

This will give the prospective shopper who may have thought this was a cute shirt for themselves to purchase one for the whole family in order to take holiday photos.  Maybe a store owner or even a photographer can purchase them as merchandise for sale.  I look forward to seeing how well these shirts will do this holiday season.  

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