Zazzle Tip: Products with Many Views but no sales

Have you ever had a product on the Zazzle platform that has many views but no sales?  What is the mystery behind it?  Is it misspellings, errors, etc.  Or is it the design itself.  What causes customers to view a product but not make a purchase?  How can you convert those views into sales?

Below I have 3 products that are among my top 24 most viewed products of all time.  These products have many views but not a single sale. 

1.  The first product is my "Pretty Pink Azaleas in Bloom" Photo.  This product was created on May 18, 2016 and currently has 1,294 views but no sales.   I'm guessing that customers might have typed "Azaleas" into the search bar and maybe the customers liked the picture but since the product is a photo, they don't see a need to make a purchase.  However, when I repurposed this photo and incorporated it into a "Get Well Soon" Card, I did make a sale.

 

Pretty Pink Azaleas in Bloom
by MissRhoadie1981

2.  My second product that has many views but no sales is this lovely pillow below.  The pillow was made December 7, 2016, has 723 views, and no sales.  I did notice that the views began coming in rapidly this year.  However, it hasn't been viewed in over 5 months. 

I am guessing that maybe this pillow ended up on someone's social media where people clicked on it out of curiosity or just to admire the design but not to make a purchase.  

Pretty Yellow Swirls
by MissRhoadie1981

3.  Last but not least is this "Little Girl's Ballerina Dance Recital".  This invitation was created September 24, 2015 with 697 views as to date. It was last viewed 18 days ago.  I think that I need to recreate the invitation to include ballerinas of various ethnicities to make the invitation appeal to a  more multi-cultural audience.  

Little Girl's Ballerina Dance recital
by MissRhoadie1981